Client spotlight - Canada Ocean Racing
Hayley Clark Hayley Clark

Client spotlight - Canada Ocean Racing

We’re excited to share a first look at one of our newest client partnerships: Canada Ocean Racing — a team with bold ambitions, a powerful story, and a growing presence on the global offshore sailing stage.

Our role spans social media, content creation, and storytelling, helping translate the intensity, isolation, and purpose of ocean racing into narratives that resonate far beyond the water.

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Why long form copy still matters
Hayley Clark Hayley Clark

Why long form copy still matters

When it comes to creating content, you’re probably focusing on video. And for good reason - video is one of the most top-performing mediums across social, it’s easy to digest (important when people are constantly scrolling and consuming on the go), and it’s great for grabbing attention. But long-form content, specifically copywriting through blogs and white papers, is still an essential part of the marketing mix and one of the best ways to build your brand and voice. Here’s why…

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Top five tips to creating a content strategy that gets results 
Hayley Clark Hayley Clark

Top five tips to creating a content strategy that gets results 

Creating content without a strategy or plan is a bit like trying to build a house without knowing how many bedrooms you need or what you want it to look like. You might produce four walls, but the house layout might not work for you and before you know it you’ve outgrown the space. 

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