What we can do for you & your brand:
We’ve helped brands of all shapes and sizes with the below services, from lifestyle and fitness companies to property developers and financial advisors (and everything in between). Our focus is on strategy and words, but we also work with an amazing tribe of photographers, videographers, designers and developers so when it comes to brand development, you’ll find everything you need here all in one place.
Consultancy & strategy
Marketing strategy development: helping you define your why, audience profiling, messaging hierarchy and channel review. You’ll receive an actionable plan that’s centred around your brand story and your audience’s wants and needs.
Content planning: looking for some strategic guidance on how to map out your content plan? Book a 2-hour consultation and we’ll cover what you need to create an effective content calendar. We’ll talk through your audience, narrative, key messages and social channels before deciding on a set of pillars/themes you can create content around. After the consultation you’ll have a clear roadmap of what to say and a content plan that’s designed to increase engagement and build your brand story.
Tone of voice workshops: if you know what you want to say but you’re stuck on how to say it then this brand workshop is for you. During the 2-hour session we’ll uncover your brand personality and tone of voice and get to the heart of what matters most to you as a business. After the session you’ll receive a written up report that will form part of your brand guidelines, essential if you’re looking to scale and add more people to your team.
Narrative and storytelling: have a story to tell and need help defining it? We can work with you to unearth your unique brand narrative and provide you with the tools you need to effectively tell your story across your website and social platforms.
Copywriting & content writing
Website and SEO: it’s easy to get swept up with making your website look amazing, but your audience will soon lose interest if it doesn’t sound amazing. Your website is your 24-hour shop window and one of the most powerful marketing assets you have. We’ll work with you to write powerful and compelling copy that tells your brand story, helps you rank higher in Google, and increases those all important sales.
Blogging: a consistent blogging strategy is one of the best ways to build authority in your space, engage your audience and boost awareness. We’ll get to know your brand position, key messages and mission, and we can even craft blog content that you can use across your website and social.
Editorial and advertorial: while most of us access content on a digital device, there’s no denying the power of offline content when it comes to building brand awareness and increasing reach. Our journalistic background means we’re used to writing features and news stories across magazines and newspapers, so let’s collaborate to get your brand the recognition it deserves.
Digital and offline: copywriting for a variety of applications including e-newsletters, digital ads, social media, print media, direct mail, and brochures. Whether you’re running a one-off campaign or would like to look at content planning for the longer-term, Clark Creative can help.
Social media
Social media strategy: We know you know you need a social strategy, but it can take a lot of time to get it up and running... that’s where we can help 👍we’ll spend time mapping out your social plan, so you can focus on running your business. We’ll take the time to get to know your audience, the channels they’re on and the content that’s resonating with them. We can then fuse this together with your brand narrative to create a results-driven multi-channel strategy.
Content calendar creation: take the stress out of planning your social content and let Clark Creative do it for you 👊 We’ll map out a monthly content calendar that’s aligned with your wider marketing activities, so all you have to do is hit publish.
Training: these 2-hour intensive workshops are designed to empower you and your team to get the most out of social. We’ll cover what social channels are best for your brand, what content works best on what platform, content idea generation and planning, and we’ll share some of the top tools we use to successfully plan and post content.
Photography
For those times when you want more than words. We can complement your copy with visual storytelling through photography and drone videography. Specialising in people, landscapes and lifestyle. From scripting and storyboarding to producing and editing, we’ve got all your needs covered.