Pip Hare Ocean Racing

Vendee Globe sailor Pip Hare at the finish line

Brief: Leading the social media strategy for Pip Hare Ocean Racing, the 8th woman in history to complete the Vendée Globe race. Content production, editing, copywriting and social media management and analytics.

Combined reach of 3M across Facebook and Instagram. 1.5M YouTube channel views.

Overhead view of a sailboat racing on the water with a large blue circle containing the text 'Sleep Strategy' on the left side.

Ocen racing Vendee Globe sailot Pip Hare on an imoca boat

A female sailor , wearing sunglasses and athletic clothing, pulling on a rope or equipment, with boats and rigging in the background, and a caption that says 'Prioritize sleep and focus on getting enough rest.'

Pip Hare Ocen racing profesional headshots

AKER

Brief: Research, brand naming and copywriting for a new aperitif brand. Website copy, print copy and social media management.

A collage with four images: top left shows a person with painted red hands in front of their face; top right shows an orchard with trees and green crops; bottom left depicts yellow wildflowers in a field; bottom right features a woman riding on the back of a man in a grassy field, both smiling and enjoying themselves.

Illustration of trees with the text "Whole Earth" and "Down-to-Earth Goodness," with a badge indicating "est. 1967" and a black cloud shape.

Whole Earth Foods

A webpage displaying various peanut butter recipes including peanut butter mousse, peanut butter gems, whole earth peanut butter banh mi, peanut butter and turkey curry, peanut butter Christmas bites, sweet potato and peanut butter soup, peanut butter fudge, and a peanut butter smoothie, all arranged in a grid with recipe titles and brief descriptions.

A webpage from the 'Man V Horse 2015' event page featuring updates on training progress, with a section about recent runs, and a side panel showing photos of a person running and cycling outdoors, with mountains and trees in the background, and a picnic setup with food in the foreground.

Brief: Leading the social strategy for a well-loved peanut butter brand, positioning them within the fitness space through blogger outreach and a rich content calendar that supported their wider initiatives and event strategy.

Agency work for Mad River

A green smoothie in a jar with a green checkered lid and straw, placed next to fresh kale and a wooden cutting board with a smoothie recipe titled 'Peanut Banana and Kale Smoothie'.

Profiles of three individuals—Hywel Davies, Kate Wright, and Robert Chenery—each wearing a white T-shirt with 'TEAM WHOLE EARTH' printed on it, with their names and information about their age, marathon times, and locations underneath.

A jar of creamy peanut butter with a black spoon resting on the rim, surrounded by scattered peanuts on a white marble surface.

Harris Jackson Design

Interior view of a bright dining room with large floor-to-ceiling windows, a high vaulted ceiling with exposed wooden beams, a black dining table with chairs, a pendant light fixture, a potted plant, and a door leading outside.

Social media post of staff for interior design company in the New Forest

Brief: Website copywriting, blogging and LinkedIn content plan and strategy for a luxury interior designer based in the heart of the New Forest.